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Alloy: Products & Services

Alloy is a great find for up-to-date women's clothing trends. The clothing company specializes in teen fashion and college fashion. Along with a variety of apparel styles, there are also quizzes, horoscopes, and contests at the website. Welcome Generation Y (10 to 24 year olds)!

Types of youthful fashionable pieces Alloy carries are:

Within each apparel category, females can search the website by New Arrivals, Best Sellers, Extended Sizes, and even Shop by Trend.

Specific items carried include, but are not limited to:

Alloy: Company Background

The fashion website is operated by Alloy Online, Inc. The private company is based in New York, New York, USA. 

Alloy, Inc. incorporated in 1996 and was founded by two former General Electric Co. employees, according to FundingUniverse. The founders are Matthew C. Diamond and James K. Johnson Jr. Diamond is the CEO, while Johnson Jr. is the COO.

Alloy: Customer Feedback & Reviews

There are mixed customer reviews online for Alloy. While the website gets positive reviews from some customers, other people have lower ratings. 

One customer writes about a slow shipping experience and rates the company 1 out of 5 stars:

  • "I ordered two items from on 2/1. The order did not get shipped until 2/6. I work at a on line retail and it does not take that long to ship something out. Most on line retail ship on the next business day but alloy took five business days. They tell me the shipment will arrive no longer than 2/20 which is still about 2-3 weeks since the day i ordered the goods. It shouldn't take a month to get your items. This is horrible. Most places arrives within a week."

Another customer gives Alloy 4 out of 5 stars and writes:

  • "...Alloy has nice decent made  clothes at a reasonable price. They ship quickly and customer service is a breeze. They are true to juniors sizes -so I have learned to go up a size when ordering. I dig the cute cheap shoes, fun bags, great jackets and huge selection of jeans..."

At Trustpilot, has an average rating of 3.9 out of 10. Reviews range from 1 to 5 stars.

Alloy: Business Credibility & Trustworthiness

There is a BBB profile for Alloy Online, Inc. The company, however, is not rated by the Better Business Bureau. There have been 11 complaints closed with the BBB in the last 3 years, and 7 complaints closed in the last 12 months.

There is media coverage for Alloy Online, Inc. that relates to its branches of Alloy Media + Marketing, and Alloy Entertainment. For example, Alloy Entertainment develops television shows such as Gossip Girl. In June 2010, the company made headlines in the Los Angeles Times when ZelnickMedia purchased Alloy Online, Inc. for $127 million.

Alloy: Website Popularity & Google Ranking

Statistics at Alexa, Google PageRank, and Compete show that Alloy is popular yet still has room to grow in its online market.

At Alexa, has a Global Traffic Rank of 36,217 over a three-month period. There are 1,734 sites linking in to the women's fashion website. There is one review on the site; the customer (no name) gives the business 5 out of 5 stars and writes:

  • "Placed my order on Sunday night by Saturday I was wearing my new clothes. AWESOME !!!Clothes are terrific!!!!!!!!!!"

The Google PageRank Checker gives 5 out of 10 for site rank. At Compete, the profile shows 358,931 unique visitors for in July 2012 (US data only). The number is up nearly 3% from the previous month but is down by 16.43% from last year. The site is fourth for Competitive Rank.

Alloy: Social Media Presence

While the fashion and apparel company has social media profiles at Facebook and Twitter, there is less company involvement on these platforms than online competitors.

At Facebook, Alloy has 2,089 Likes. There are few company posts for 2012, although this are a variety of customer comments posted on the page. The Twitter profile for @alloydotcom has 5,596 followers. There have been no tweets sent in the last 6 months.

There is no Google+ page for

Alloy: Website Security & Safety

The website's checkout screens are secured by https:// connections. Security of the site is also outlined by the Google Safe Browsing Diagnostic Page. The page explains that is not currently listed as suspicious. Google tested 15 pages on the site over the last 90 days and no pages resulted in malicious software being downloaded after the pages were viewed.

Alloy: Pricing & Packages

Examples of current prices for the women's clothing are:

For pricing, WeConnectFashion rates Alloy Online, Inc.'s items as being in the "Budget Moderate" area. Elaine W. writes in her customer review at Yelp:

  • "...The prices are reasonable too, with most jeans being less than $50..."
Alloy: Shipping Rates & Policies

Alloy ships across the United States as well as internationally.

There are a variety of shipping choices:

  • Standard
  • 3-5 Day Express
  • 2 Day Business
  • Overnight
  • Saturday Delivery

All shipping types are not available to all countries; see the Shipping Policy online for details.

For Standard Shipping, orders within the United States generally take 7-10 days, while international orders take 2-3 weeks. Standard Shipping costs vary, depending on total amount of order:

Standard Shipping Costs:

  • $0-25 Order Total - $6 for Shipping and Handling
  • $25-$50 Order - $8.50 for S & H
  • $50.01-$75 Order  - $10.50 for S & H
  • $75.01-$100 Order - $12.50 for S & H
  • $100.01-$150 Order - $14.50 for S & H
  • $150.01+ Order - $16.60 for Shipping and Handling 
Alloy: Payment Methods Accepted

Payment options at Alloy are:

  • Credit cards
  • Checks
  • Money Orders
  • PayPal

Accepted credit cards at the fashion retailer are:

  • VISA
  • Discover
  • MasterCard
  • American Express

There are a variety of options for payment for customers!

Alloy: Returns, Refunds & Exchange Policy

Returns are accepted by the company within a 60 day period, from the ship date. Alloy offers refunds, exchanges, and credits to accounts. Refunds are made to the original method of payment. 

Following the 60 days, any accepted returns are given a merchandise credit. While many companies do not allow any returns after a certain time period, Alloy does not have this policy as it still has the ability to credit accounts. 

Complete details for the Return Policy are found at the Alloy website.

Alloy: Product images & screenshots
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Comments (2)
Ranked #19 in

Indeed, "welcome generation Y". Alloy seems to be a great company for teen and college fashion.

Ranked #4 in

Yes Sarah, the company caters to that market and has neat styles. Thanks for your comment!

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Get Free Shipping on order over $25 @ Alloy
Get Free Shipping on order over $75 @ Alloy
Get Buy One Get One 50% Off All Jeans & Pants. @ Alloy
Get 20% off any order @ Alloy
Get Free Shipping on $25+ order @ Alloy
Get $20 Off $75 or more @ Alloy
Get $20 off Your Orders @ Alloy
Get 20% Off Sale Items @ Alloy
Get Free Shipping over $25 @ Alloy